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If
I'm just starting out in business and I have limited
financial resources, wouldn't it be better for me
to try to use my own expertise to make a success
of things rather than spending scarce resources
on "advice?" |
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NO. Although it is important
for all businesses to exhibit fiscal responsibility
it is because resources are scarce that
you should be utilizing the services of
a business adviser. This makes more sense than you might
think. Larger, established businesses may have the luxury
of putting funds toward experimenting with various strategies,
but they more often rely on internal and external experts
to guide them along the path most likely to deliver
success. It's the smaller businesses, in the name of
managing costs, that put themselves at a disadvantage
by trying to go it alone. |
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I am
not a small or medium-sized business owner, I'm a manager
in a large organization and I'm having management problems
with supervisors as well as with subordinates. Can a
business adviser be of help in this type of situation? |
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ABSOLUTELY. LINDA
B. RULE & ASSOCIATES provides one-on-one coaching
to managers at every level of an organization. We help
you to:
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communicate better with superiors
to win support for your programs and people; |
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become adept at understanding
what the boss needs and wants and how to develop objectives
that meet those priorities; and |
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understand how to pick the best
people, give them the tools to be successful, and
help them realize their goals without micro-managing. |
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If
you're not from my industry and you don't know me, how
can I expect to work with you and achieve meaningful
results? |
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It's not as difficult
as you might think, and LINDA B. RULE & ASSOCIATES
has the track record to prove it. We don't have to come
from your industry to help you on the road to personal
and professional success. Our strategy is simple--we
help you:
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create organizational and personal
effectiveness; |
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establish basic patterns of
thinking that let you succeed; |
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develop strategies, make choices
and evaluate results; |
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assess situations, analyze problems,
and find solutions; and |
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cultivate the skills
that create teamwork and permit you to attract
and retain talented people. |
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If
the overall economy is doing poorly, or if there's an
economic downturn in my particular region or industry,
will I have any real control over whether or not my
business does well? |
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YES. Remember that even
in the worst of times, someone is doing well. Well-managed
companies somehow find the formula for success regardless
of the economy. There are actually companies that can
do better in bad times, while others flourish when the
market rebounds. The key is to know how to position
yourself to seize the opportunities that the current
climate offers. Different strategies must be implemented
for different times. |
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If
I feel that there are things I can't do and shouldn't
offer, isn't it smart business to steer my business
away from them? |
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MAYBE. But first you
must objectively evaluate the reasons for your decision
and their implications for the success of your business.
Are you avoiding something because you don't know
the difference between reasonable risk and recklessness?
Does the fear of failure seem more realistic to
you than your vision of success? If you choose to
limit your options, do you know how it changes your
position in the market as compared to your competition?
Are you sure that just because you don't feel you
have a particular capability at the moment, you
should preclude the possibility of acquiring it?
A partnership with a business adviser can help you
develop "out-of-the-box" approaches to achieve winning
results. |
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Even
if I agree in principle with what you're saying, isn't
this really going to add up to a lot of money? |
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NOT NECESSARILY. You're
in the driver's seat. How much or how little you
use a business adviser is up to you. You may find
that some months there are good reasons to work
more closely with an adviser than in others. Sessions
are usually done by phone after some initial in-person
meetings or when there are no compelling reasons
for a business adviser to be on-site. Based upon
the agreement we reach, you can even have an option
where you can contact us by phone to get quick answers
to specific questions as you operate in your day-to-day
functions without having to pay for every minute
of that time. Our clients always feel that they
get more than they pay for. And that's the way we
want it. |
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If
I use LINDA B. RULE & ASSOCIATES to help me with my
internal management and external marketing strategies,
then what? For example, once I identify my management
problems, I'm not sure I can fix them; and once I've
identified my product target markets, how will I develop
the collateral materials to support my effort? |
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First we listen to you
and how your perceive your problems and needs; then
we work collaboratively to identify solutions. But it
doesn't end there. From individualized staff coaching
to bring out the best in your organization, to writing
collateral marketing pieces to support your outreach
- we can identify and deliver the tools that enhance,
rather than detract from your image. We position you
to move your company aggressively forward without losing
the character and integrity that was part of your original
company vision. |
